Articles

Websites With More Content Generate More Customers [New Infographic]

We recently reviewed some of our data from Website Grader pertaining to the size of websites that are run through the application, how often those sites add new content, and then acquire new customers from that content. Our research primarily shows that websites that create lots of content, build active social media profiles, and blog [...]

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An Open Letter from Sales to Marketing

This is a guest post written by Jill Konrath, bestselling author of SNAP Selling & Selling to Big Companies and popular speaker at annual sales meetings. Dear Marketing, I know we haven’t always gotten along. In fact, I’ve been pretty critical of you over the years. I’ve complained that you’re not doing enough to get [...]

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3 Reasons Marketing Agencies Need to Collaborate with their Clients

A former boss of mine had a great turn of phrase for the almost fatal independence he thought some internal project teams were given – he called it the “bat and bow syndrome.” It referred to how management, either sensing an opportunity or panicking, would give an in-house innovation team the assignment of coming up [...]

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Segment Your Email List To Increase Open Rates [Data]

When you segment your email lists, you use the data that you have about the recipients in your list to create smaller subgroups. You then can send more targeted, relevant emails to those smaller groups helping to increase your results. The most basic example is separating your leads and prospects from your customers. While some [...]

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Google Continues Focus on Local Search With “Business Photos”

Would you like to have a photographer come to your business and take pictures for your local search listing on Google? If you are a business in Orange County, CA; SF Bay Area; St. Petersburg, FL; San Antonio, TX; or Phoenix, AZ, your wish has come true. Google’s Marissa Mayer formally announced Google Business Photos [...]

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3 Reasons Why Black Hat Tactics are like Drugs ? Just Say No

I’ve heard a number of stories recently about people feeling “pressured” or “bullied” by their industry colleagues, network, and sometimes even customers, to give black hat SEO tactics a try. This context is analogous to the familiar “just say no” scenario, and requires the same strong resolve to do the right thing, and not give [...]

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5 Steps to Google Places Optimization Zen

It’s been an active year since Google introduced Google Places as a replacement for its Local Business Center. Not only have the name and the look changed, but Google Places results have come to dominate the search results for many queries with “local intent”. While the traditional rules of on-page optimization are still paramount, having [...]

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