Bringing Your Business Online
Bringing your business online involves many of the same factors as starting a brick-and-mortar business: Visitors need to be able to find you, it needs to attract their attention, it needs to be organized so they can find what they need, and the customer service needs to be impeccable.
Navigation:
Making a website easily navigable is achieved through the layout and design of the site. Having a number of options for the visitor helps ensure that everyone will be able to find where they need to go effortlessly. Just as you don't want customers wandering around your store or office with no clear-cut path to get to where they need to be, you especially don't want them "lost" in your online business.
Design:
We work hard at providing our clients with unique, appealing, clean & uncluttered websites. Think of Google and you will see why it is so effective. There is one purpose and goal - encourage visitors to search. They put it front and center so that there is no question about where they need to look. Now, consider it's major competitors. Many of them have so much "stuff" that it is hard to find the small search bar tucked away.
Just like Google, we make sure that your focus and goal of your business is clearly understood. This is done through clean design and use of color and positioning to help visitors know how to proceed through your website. Colors can be used to attract attention to specific areas. Using research results on human behavior, we also know how the typical person views a website. Using this knowledge, we are able to strategically place important items where they are most likely to be seen.
Organization:
Along with navigation, the organization of your website content is a critical factor in retaining visitors. This can be achieved through use of menus and internal links between pages and articles. Having a lack of organization, just like a lack of accessible navigation, can cause website visitors to be confused and leave the website.
Customer Service:
Since there is not a physical body welcoming guests as they enter the website, we need to build a welcoming representation of your business. We will also ensure that they have several ways to contact you with questions, comments or information requests. |